intro
story
journey
visual
engage
growth
results
is your website a static digital presence or a dynamic extension of your brand?
in just 2 minutes, discover how effectively your current website functions as a living brand hub – and identify key opportunities to transform your digital presence from a static placeholder into a powerful business asset.
complete these 5 questions to receive your personalized assessment and actionable insights that you can implement immediately.
how effectively does your website communicate your brand's unique story, values, and positioning?
1
our website contains generic information with no clear brand voice or story
we do stuff
but we won’t tell you what it is
catchy stock photo
2
we have some brand elements, but they don't form a cohesive narrative
we do stuff
read all of our website to find out what
it all began one cold winter morning..
3
our brand story is present but could be more distinctive and compelling
we do this certain stuff
sorry, but we won’t give you more details here
please visit us in person for more
4
we have a clear brand narrative that resonates with most of our audience
we do this certain stuff
and we love doing it because..
scroll and find out a bit more
5
our website powerfully conveys our unique story in a way that creates emotional connection
we are specialists in...
browse this website and read our unique story
see how we help you achieve your goals
how intuitive and purposeful is the user journey through your website?
1
navigation structure is confusing with no clear path for visitors to follow
menu
faq
visitors
legal details
can't find homepage
2
basic navigation exists but user paths and next steps aren't obvious
menu
home
online (?)
showroom
showroom again
3
users can find information but the journey isn't particularly engaging
menu
home
online store
about us
store locator
4
clear pathways guide users with logical progression and clear calls to action
menu
home
discover
who we are
come visit us
5
seamless, thoughtful journeys that naturally guide users toward meaningful engagement
menu
welcome
our story
your benefits
join us
how distinctive and consistent is your visual identity across your digital presence?
1
generic design with no distinctive visual elements unique to our brand
button
2
some branded visuals but inconsistently applied across the site
button
3
consistent basic visual identity but lacks memorability or distinction
button
4
cohesive visual system that effectively represents our brand digitally
button
5
distinctive visual language that instantly identifies our brand and creates impressions
to what extent does your website invite active participation rather than passive consumption?
1
entirely static content with no interactive elements
i don’t really do anything!
2
minimal interactivity limited to basic forms or links
i'm a link, you can click me!
3
some interactive elements but they don't significantly enhance engagement
i move a bit when you hover (sometimes)!
4
thoughtful interactive components that enhance the user experience
i will pull you into my special spell!
come to the dark side!
5
immersive interactive elements that transform how users connect with our brand
.avif)
i interact with you!
how effectively does your website evolve alongside your business development?
1
outdated content that rarely changes and doesn't reflect current offerings
i looked like this since before the internet
.avif)
2
occasional updates but structure makes changes difficult
my name changed a few years back
3
regular content updates within a relatively fixed structure
our blog is getting updates from time to time
4
flexible framework that accommodates growth and regular evolution
we regularly add new products to our shop
5
dynamic ecosystem that seamlessly evolves with our business and priorities
i’m a recently added section. this site lives!
brand storytelling
1
user journey
1
visual identity
1
interactive engagement
1
growth integration
1
insights overview
n/a
tailored recommendations
n/a
